Suzie Key Tima

Creativity is doing more than the first thing you think of.

Mihaly Csikszentmihalyi

Creativity

Method over magic.
Your creativity needs to be catered to. There’s nothing magical about being creative. You need to devise methods to get creative instead of waiting for creativity to come.

Ideas

Quantity over quality.
When it comes to coming up with good ideas, quantity is the way to go. We tend to stop our minds from thinking outside the box once we figure out one way to do something. This was called the ‘Einstellung effect’ by Abraham Luchins back in 1942. Think past the normal/easy ways to solve a specific problem and consider any and everything.

Innovation

Practice over event.
Innovation doesn’t just happen to you. Cultivate the muscle of innovation like you would your triceps.

Tips

• Challenge yourself to come up with more ideas than you think you need
• Keep a list of things that bug you
• Capture your ideas and the ideas that speak to you
• Experiment with your ideas

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